In 2011, at the age of 50, Jonathan Look decided to change his life and pursue adventures instead of comfort and possessions. His goal is to travel the world; one country at a time, one year at a time. To accomplish this he got rid of most of his possessions, packed up what little he saw as necessities and headed out. His goal is to spend ten years discovering new places, meeting new people and taking the time to learn about them, their values and their place on this tiny planet.
He embraces the philosophy that says a person is the sum of their experiences and rejects the fraud of modern consumerism that makes people into slaves of their consumption. He doesn't intend to be modern day ascetic, just more mindful of his place in the world and to make decisions according to that new standard.